Logo Design

In this workshop, participants develop entrepreneurship skills and awareness of the importance of a business’s image and logo.

It is a Training Activity for social inclusion through professional and technical skills that can promote professional inclusion, and empowerment of migrant women.

Migrant Women

It is intended that at the end of the workshop, participants will have:

• Understand the importance and usefulness of design
• Raising awareness of the importance of a business’ image and logo;

Basic principles for conceiving and designing a logo and brand image;

• Personal computer
• Presentation on the topic
• Multimedia projector
• White sheets
• Colored markers
• Pencils
• White board
• Post-its
• glue tape

Prepare the presentation and material in advance and a place to carry out the training.

1. The facilitator and participants must introduce themselves. To do this, group dynamics can be carried out.
2. The facilitator must present the objectives of the session and methodologies to be used, in a summarized form.
3. The facilitator must present the objectives of the session and methodologies to be used, in a summarized form. Carrying out a practical exercise on identifying well-known brands and logos.
4. Each participant was then asked to talk about their business idea.
5. The facilitator asked each participant to make, using a white sheet of paper and the available material, the first design of a possible logo for their business/project.
6. All logos designed were posted on the wall and analyzed by everyone present
7. Next, the facilitator talks about each logo, saying the positive aspects and aspects to improve, giving tips for improving the logos.
8. Participants are invited to redesign their logo, introducing improvement tips.
9. Participants present the final version of their logo.
10. At the end, a joint reflection is made on the usefulness of what they learned and evaluating how the training went.

At the end of the training, participants’ satisfaction should be assessed through a questionnaire. And carry out a qualitative assessment, with brainstorming ideas on how skills could be used for the social and professional integration of migrant women.

Develop suggested practical activities, maintaining dynamic training.

Between 6 and 12

2. The facilitator must have training in graphical design.